Keeping Your Spirits Up: A Guide to Digital Marketing for Alcohol Brands

August, 31

Overview

In 2018, the spirits and alcohol industry reached sales of an incredible $253.8 billion. That very same year, the International Alliance For Responsible Drinking was formed.

The IARD comprises 11 beer, wine and spirits companies: Anheuser-Busch InBev, Asahi, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, Diageo, Heineken, Kirin, Molson Coors and Pernod Ricard. As of July 2019, the news that Facebook and Instagram are going to further limit content from alcohol brands could prove to be a bit of a blow for those advertising in the alcohol industry.

But, never fear, we’re going to give you the low-down on how to navigate these stormy seas and create compelling,...

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