The Untapped Power of Using Amazon to Tell Your Brand Story

December, 30

By Aalap Shah, Founder of 1o8 Agency

As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from more and more of them that they need to “figure out Amazon” — fast.

Often, they’re frustrated. They don’t have a strategy for Amazon. More likely, it’s that someone else told them they should be selling their products on Amazon or their competitors are now on Amazon.

They are also worried. As the retail apocalypse accelerates, CPG owners and brand managers fear that fewer consumers will shop in brick-and-mortar stores. That means fewer people will discover their products on the shelves.

They know they have to quickly change marketing tactics, but the concept of selling on Amazon is daunting to them. It doesn’t help matters that, rightly or wrongly, Amazon is blamed for contributing to the Read More ...