1o8 – Best Digital Marketing Agency, Chicago

January, 16

1o8 is proud to be named Expertise's Best Digital Marketing Agency in Chicago! Using a diligent and elaborate vetting process, Expertise uses in-depth research and detailed comparisons to hand select the best experts in each of the fields they feature. We are delighted to be one of 20 agencies picked for this honor, out of a pool of nearly 700 reviewed. You can read full article here AND also 1o8 is proud to be a Top Digital Marketing Companies In Chicago.

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The Untapped Power of Using Amazon to Tell Your Brand Story

December, 30

By Aalap Shah, Founder of 1o8 Agency

As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from more and more of them that they need to “figure out Amazon” — fast.

Often, they’re frustrated. They don’t have a strategy for Amazon. More likely, it’s that someone else told them they should be selling their products on Amazon or their competitors are now on Amazon.

They are also worried. As the retail apocalypse accelerates, CPG owners and brand managers fear that fewer consumers will shop in brick-and-mortar stores. That means fewer people will discover their products on the shelves.

They know they have to quickly change marketing tactics, but the concept of selling on Amazon is daunting to them. It doesn’t help matters that, rightly or wrongly, Amazon is blamed for contributing to the Read More ...

Keeping Your Spirits Up: A Guide to Digital Marketing for Alcohol Brands

August, 31

Overview

In 2018, the spirits and alcohol industry reached sales of an incredible $253.8 billion. That very same year, the International Alliance For Responsible Drinking was formed.

The IARD comprises 11 beer, wine and spirits companies: Anheuser-Busch InBev, Asahi, Bacardi, Beam Suntory, Brown-Forman, Carlsberg Group, Diageo, Heineken, Kirin, Molson Coors and Pernod Ricard. As of July 2019, the news that Facebook and Instagram are going to further limit content from alcohol brands could prove to be a bit of a blow for those advertising in the alcohol industry.

But, never fear, we’re going to give you the low-down on how to navigate these stormy seas and create compelling,...

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