Client Industry
Food & Beverage
Client Need
Revenue Growth
Services & Channels
Digital Marketing Strategy
eCommerce Conversion Optimization
Performance Marketing
Search Engine Optimization
Social Media Marketing

About OHi

Bringing a little aloha to the health and snack food markets, OHi Superfood Bar was excited to work with 1o8 to bring their super chill, South Pacific vibe and delicious on-the-go treat to whole-food lovers near and far.

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The Opportunity

As a relatively new brand looking to make a big splash with on-the-go and healthy eaters, 1o8 worked with OHi to use digital ads and email campaigns to drive up sales at partner brick and mortars, while also boosting e-commerce revenue.

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Our Approach

  • Sharpened targeting for existing coupons, reducing cost per lead by 64%
  • Increased month-over-month purchases by 300%
  • Launched a bar sampling campaign that connected OHi customers with their local retail partners
  • Executed full-scale awareness campaigns that included Instant Experience ads
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The Results

In working with 1o8, OHi’s brand power and conversion rates soared. Our omnichannel approach and data-driven optimization plan created significant lift in engagement, and returned a hefty conversion rate as well.

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64%

Reducing cost per lead

300%

Increased month-over-month purchases

148%

Increase in organic lift month over month

110%

Increase in online traffic month over month

 

Transforming Social Media Engagement with Sweet Leaf Tea
After Sweet Leaf Tea and their well-loved mascot Mimi went through a brand makeover, the company had newfound goals for reaching customers: they wanted to engage with loyal customers through social media that showcased their personality, and expand their customer base through targeted ads.

case study
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