Client Industry
Entertainment
Client Need
Revenue Growth
Services & Channels
Digital Marketing Strategy
eCommerce Conversion Optimization
Performance Marketing
Search Engine Optimization
Social Media Marketing

About Tomy KiiPix

Tomy’s KiiPix is a smartphone picture printer that requiring WiFi, batteries or cords. Designed for portability, photo enthusiasts can take a picture, print it and keep it forever—all with one handheld unit.

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The Opportunity

1o8 worked with Tomy to drive sales and increase revenue using paid social advertising on both Facebook and Instagram. We identified, developed, and tested audience segments and creative content to gather engagement data and optimize campaigns designed for increased sales on Amazon.

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Our Approach

1o8 and KiiPix worked together to A/B test creative campaigns and audience segments via paid social media ads to determine most highly-converted potential customers.

We developed data-backed creative strategy which included:

  • Developing an understanding of brand story
  • Pulling imagery based on visual storytelling strategy
  • Aligning imagery and copy that appeal to colloquial language and aesthetics of each
    target audience segment
  • Testing options to see which combination of language and imagery would appeal to
    potential customers
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The Results

Tomy and 1o8 worked together to:

  • Architect a social media strategy supporting the brand revamp
  • Find the brand’s target market
  • Increase sales by 92%
  • Create a ROAS of $54:1 (1o8’s singular contribution amounted to $119:1)
  • Achieve top 10 rankings within Amazon
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Top 10

Top 10 of Amazon

$1119:1

ROAS

92%

Attributed sales from 1o8 paid social

 

Strengthening Superfood Bar Sales with OHi
OHi has an incredible tasting, nutrient rich superfood bar, but were moving and shaking in a noisy, crowded health food and snack market sector. We worked together to amplify their message and bolster their bottom line.

case study
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