How to Level-Up Your Amazon Marketing Strategy.

How to do marketing on Amazon

CPG brands have an ocean of opportunity at their fingertips in the era of eCommerce. Public retail marketplaces like Amazon and Walmart open doors to exciting possibilities that entrepreneurs wouldn’t have had 15 years ago. During just one month in 2019, 150.6 million users in the United States alone shopped on the Amazon app. And, […]

The Master’s Guide to Selling on Amazon (Anything From A to Z)

Guide to selling on Amazon

If you’re here, you’re interested in selling your products on Amazon. What CPG brand wouldn’t be? And, if you leverage the marketplace successfully, the financial opportunities are nearly limitless. While Amazon started as an online store for used books, the name was chosen based on a monumental vision. Bezos hoped that the company would eventually […]

To Scale, Your CPG Brand Needs to Be Online and On Shelf

We continue to hear a lot about the retail apocalypse — and with good reason. More than 9,300 stores closed in 2019, smashing the previous record of roughly 8,000 store closings in 2017. Retailers have already announced that 1,700 stores will close in 2020. Yet consumers are not abandoning retail altogether. Instead, their tastes and […]

Amazon & Retail: A Powerful Marketing Mix for CPG Brands

On Amazon, CPG brands have unprecedented opportunities to create immersive content experiences and showcase customer reviews As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from many of them that they need to “figure out Amazon” — fast. Often, they’re frustrated. They don’t have […]

The Untapped Power of Using Amazon to Tell Your Brand Story

By Aalap Shah, Founder of 1o8 Agency As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from more and more of them that they need to “figure out Amazon” — fast. Often, they’re frustrated. They don’t have a strategy for Amazon. More likely, it’s […]