CPG brands have an ocean of opportunity at their fingertips in the era of eCommerce. Public retail marketplaces like Amazon and Walmart open doors to exciting possibilities that entrepreneurs wouldn’t have had 15 years ago. During just one month in 2019, 150.6 million users in the United States alone shopped on the Amazon app. And, …
We continue to hear a lot about the retail apocalypse — and with good reason. More than 9,300 stores closed in 2019, smashing the previous record of roughly 8,000 store closings in 2017. Retailers have already announced that 1,700 stores will close in 2020. Yet consumers are not abandoning retail altogether. Instead, their tastes and …
To Scale, Your CPG Brand Needs to Be Online and On Shelf Read More »
On Amazon, CPG brands have unprecedented opportunities to create immersive content experiences and showcase customer reviews As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from many of them that they need to “figure out Amazon” — fast. Often, they’re frustrated. They don’t have …
Amazon & Retail: A Powerful Marketing Mix for CPG Brands Read More »
By Aalap Shah, Founder of 1o8 Agency As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from more and more of them that they need to “figure out Amazon” — fast. Often, they’re frustrated. They don’t have a strategy for Amazon. More likely, it’s …
The Untapped Power of Using Amazon to Tell Your Brand Story Read More »