We continue to hear a lot about the retail apocalypse — and with good reason. More than 9,300 stores closed in 2019, smashing the previous record of roughly 8,000 store closings in 2017. Retailers have already announced that 1,700 stores...
On Amazon, CPG brands have unprecedented opportunities to create immersive content experiences and showcase customer reviews As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from many of them...
The consumer packaged goods (CPG) industry is experiencing significant disruption to the advertising and supply ecosystem right now. And, merchants wait too long snap out of the shock and do something about it, they could find themselves closing their doors...
Overview In 2018, the spirits and alcohol industry reached sales of an incredible $253.8 billion. That very same year, the International Alliance For Responsible Drinking was formed. The IARD comprises 11 beer, wine and spirits companies: Anheuser-Busch InBev, Asahi, Bacardi,...