(We also have a lot of opinions.)
You spend thousands on marketing and advertising to promote your business. Ideally, the returns on your PPC and CPC investments are exponentially higher than your ad spend. But, if you can’t track your campaigns, how will you know what’s working...
CPG brands have an ocean of opportunity at their fingertips in the era of eCommerce. Public retail marketplaces like Amazon and Walmart open doors to exciting possibilities that entrepreneurs wouldn’t have had 15 years ago.
During just one...
CBD is a rapidly evolving industry that seems to be moving too fast for marketers to catch up! CBD, or cannabidiol, is “naturally occurring substance that’s used in products like oils and edibles to impart a feeling of relaxation and calm,”...
If you’re here, you’re interested in selling your products on Amazon. What CPG brand wouldn’t be? And, if you leverage the marketplace successfully, the financial opportunities are nearly limitless.
While Amazon started as an online store...
We continue to hear a lot about the retail apocalypse — and with good reason. More than 9,300 stores closed in 2019, smashing...
On Amazon, CPG brands have unprecedented opportunities to create immersive content experiences and showcase customer reviews
As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing...
One of our core values here at 1o8 is to grow and share our expertise in all things digital marketing and ecommerce. 1o8 prioritizes an always-learning mindset, where our team culture fosters curiosity and no one is afraid to ask a question or lean...
Whether you’re a brand, social media admin, or VA, the nuances of Pinterest for business leave you scratching your head. Many of the other social media platforms are more straightforward and seem to be so marketing-friendly.
And, you’re...
In the midst of the Coronavirus pandemic, across the globe, food (along with medicine) is one of the only products considered essential in even the hardest-hit communities. But, advertising and promotions aren’t particularly appealing right now....
With restaurants and bars closing across the country right now, one question is at the top of foodservice business decision-makers’ minds: Should we move our business online? Here, let’s look at what’s happening in the food industry so that you...
We continue to hear a lot about the retail apocalypse — and with good reason. More than 9,300 stores closed in 2019, smashing the previous record of roughly 8,000 store closings in 2017. Retailers have already announced that 1,700 stores...
On Amazon, CPG brands have unprecedented opportunities to create immersive content experiences and showcase customer reviews As an e-commerce marketer, I meet owners and brand managers of CPG brands all the time. Lately, I’ve been hearing from many of them...
The consumer packaged goods (CPG) industry is experiencing significant disruption to the advertising and supply ecosystem right now. And, merchants wait too long snap out of the shock and do something about it, they could find themselves closing their doors...
Overview In 2018, the spirits and alcohol industry reached sales of an incredible $253.8 billion. That very same year, the International Alliance For Responsible Drinking was formed. The IARD comprises 11 beer, wine and spirits companies: Anheuser-Busch InBev, Asahi, Bacardi,...
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