Ecommerce marketing

What Are Food Retail Brands Doing About Promotions Right Now?

In the midst of the Coronavirus pandemic, across the globe, food (along with medicine) is one of the only products considered essential in even the hardest-hit communities. But, advertising and promotions aren’t particularly appealing right now. So, what are you supposed to do? It’s a catch-22. On one hand, you don’t want people to forget …

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Should Your Restaurant or Cafe Enable Online Ordering Now?

With restaurants and bars closing across the country right now, one question is at the top of foodservice business decision-makers’ minds: Should we move our business online? Here, let’s look at what’s happening in the food industry so that you can answer this question with certainty. First of all, we don’t know how long state …

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Are You Taking Advantage of Today’s Record-Low CPMs?

Are You Taking Advantage of Today’s Record-Low CPMs? Right now, brands and agencies alike are seeing CPMs as low as they’ve been in years. While this might be bad news for YouTube and other big digital platforms, it could be the opportunity many brands and agencies need right now. So, let’s dive into what this …

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