Mush

Client
Mush

Growth Plan
Digital & Creative Strategy
Media Planning & Buying

Results
80% increase in DTC conversion rate
62% increase in AOV
7X ROAS on priority DTC audience segments
126% increase in online retail revenue

As Mush prepared to launch nationally in big box retail, they tasked us with supporting online retail and brick & mortar foot traffic while also driving profitable growth of their DTC subscription business. We deployed a combination of localized media (OOH & audio) and zip code-level targeting on social to support retail. Simultaneously we segmented our national DTC search and social campaigns to focus exclusively on consumers 5+ mi from retail doors.

We achieved and strictly maintained 0% overlap between our DTC and retail audience segments, allowing us to gain geographical and behavioral insight on the differences between Mush’s distinct customer profiles. These insights helped us to develop a creative strategy grounded in modeling unique occasions for subscription vs one-time purchases.

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