QuickZip

QuickZip came to 1o8 armed with a genuinely distinct product offering— zip-on fitted sheets and duvets — and an aggressive DTC growth goal. But in a mature category accelerating toward premiumization, their tired brand and heavily educational comms were failing to win discerning consumers from luxury competitors.

We helped QuickZip to develop Zip Into Bliss, a brand platform that allowed them to address the simultaneous challenges of:creating premium cues to meet the category’s table stakes and depositioning the inferior solution offered by the category at large

We brought the brand benefit into emotional territory and used the distinctive function to give QuickZip something to stand for: the satisfaction of a fresh, clean, comfortable bed.

We gained a deep insight into the key drivers of QuickZip’s performance marketing machine while making consistent gains in repeat purchase rate every month in 2021.