SoCozy

Client
SoCozy

Growth Plan
Digital Strategy
Amazon Media Planning & Buying
Amazon A+ Content Development

Results
60% decrease in ACoS
63% increase in traffic
21% increase in revenue

SoCozy wanted to get their clean, non-toxic hair care products for kids into the hands of conscious parents and acquire new customers through Amazon. After evaluating their commerce ecosystem, we identified the clearest path to growth through media management and elevated A+ content.

1o8 revamped the Amazon Ads account and elevated Amazon A+ content to increase SoCozy’s searchability. We deployed targeted digital media against four robust and discrete audience segments to create efficient reach, affordable off-Amazon traffic, and profitable customer acquisition

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TY

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