Ty came to us wanting TikTok content and followers. They had nostalgic, ravenous fans and an ability to sell well to parents of small children at brick and mortar retail, but limited success with their online store. Ty knew they needed to develop a more intentional brand presence on modern channels if they wanted consumers to shop Ty.com.
Ty plush toys are so cute many consumers were only buying them for very young children. But with their competition performing so well with teens and tweens we knew there was opportunity to expand the age range consideration set. We knew we could expand DTC sales in what was a previously untapped market.
We boosted trendy Ty TikToks and turned them into ads, with a button inviting users to follow us on the platform, eventually meeting our goal of 500K followers.