QuickZip came to 1o8 with a genuinely distinct product offering— zip-on fitted sheets and duvets — and an aggressive DTC growth goal. But in a mature category accelerating toward premiumization, their pre-existing brand marketing and heavily educational comms were not attention grabbing enough to win discerning consumers from luxury competitors.

We helped QuickZip to develop Zip Into Bliss, a brand platform that allowed them to address the simultaneous challenges of bringing forward their premium offerings and depositioning the inferior solution offered by their competitors at large. 

We brought the reasons to believe in Quickzip into emotional territory and used the distinctive function of their easy-to-change zip-on product to give QuickZip something to stand for: the satisfaction of a fresh, clean, comfortable bed that you could make up in mere minutes.

We gained a deep insight into the key drivers of QuickZip’s performance marketing machine while making consistent gains in repeat purchase rate every month in 2021.