Client Industry
Food & Beverage
Client Need
Revenue Growth
Services & Channels
Digital Marketing Strategy
eCommerce Conversion Optimization
Performance Marketing
Search Engine Optimization
Social Media Marketing

About SoCozy

Managing kids is one thing, managing their hair is another.

Tangles, frizzies, flakiness, bedhead, lice—the challenge of kids’ hair has finally met its match. Parents now have a healthy go-to that gets the job done fast. Clean, non-toxic formulas that deliver great results everytime: that’s SoCozy.

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The Opportunity

1o8 joined forces with SoCozy to ensure the brand was riding the wave to deepened e-commerce sales through paid social and Amazon A+ content.

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Our Approach

1o8 employed Amazon A+ content to increase SoCozy’s searchability. We used targeted paid social media ads to get our message to likely buyers—parents focused on clean health and wellness products for their children—and increase overall conversion rates.

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The Results

In December, Amazon ads ACoS was 50-60% (sometimes higher). Through cleaning up and optimizing the campaigns, we reduced ACoS to consistently 30-35%, and dropping. Average daily ad sales increased by 104% since our partnership began.

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60%

And higher Amazon ads ACoS in December

35%

Reduced ACoS

21%

Increased average daily ad sales month over month

44%

Increased traffic as compared to Q3 2019

63%

Increased traffic as compared to Q4 2018

Strengthening Superfood Bar Sales with OHi
OHi has an incredible tasting, nutrient rich superfood bar, but were moving and shaking in a noisy, crowded health food and snack market sector. We worked together to amplify their message and bolster their bottom line.

case study
Let’s grow something great.

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