Client Industry
Food & Beverage
Client Need
Revenue Growth
Services & Channels
Digital Marketing Strategy
eCommerce Conversion Optimization
Performance Marketing
Search Engine Optimization
Social Media Marketing

About Sweet Leaf Tea

When Austin-born Sweet Leaf Tea and their beloved mascot Mimi underwent a brand makeover, the company sought to ensure their loyal, and ever-growing, customer base knew their well-loved products were just as tasty as ever.

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The Opportunity

We partnered with Sweet Leaf Tea to dream up social content that resulted in broader engagement and deepened sales.

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Our Approach

1o8 didn’t need to read tea leaves to know our work with Sweet Leaf could result in increased brand awareness and sales. After a rigorous audit of their existing data, we used our learnings to create fruitful ad campaigns that reached the brand’s target audiences and increased their web traffic.

Sweet Leaf and 1o8 lasso’d together its learning into a place to activate the brand’s social news feeds. Amidst the noisy, competitive organic beverage market, our goal was to identify target audiences on social using a data-backed approach, and carve out a digital sweet spot for the brand using quirky creative assets and copy.

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The Results

1o8 amplified Sweet Leaf’s social presence by:
• Architecting a social media strategy supporting the brand revamp
• Using experimentation and A/B testing to pinpoint the brand’s unique tone, voice, and style
• Creating best practice guidelines for copy, creative assets and engaged community management
• Curating winning organic and paid posts that targeted the brand’s ideal customer base, news
jacked current events, and riffed off of trending topics

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50%

Cut cost per click

92%

Increased Engagement on Social

86%

Increased impressions

Picturing High Converting Paid Social with TOMY KiiPix
Tomy KiiPix came to us with a very specific problem: They had a great product, but needed a strong social media strategy to get it in front of their target audience.

case study
Let’s grow something great.

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