Client Industry
Food & Beverage
Client Need
Revenue Growth
Services & Channels
Digital Marketing Strategy
eCommerce Conversion Optimization
Performance Marketing
Search Engine Optimization
Social Media Marketing

About Undone Beauty

Undone Beauty bring what makes us beautiful to the surface. The brand’s goal is to undo what we know about product and what we know about beauty. No retouching. No cover up. Real stories. Real beauty. Enhanced by Undone.

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The Opportunity

1o8 worked with Undone Beauty to maximize the website and social media resources. In auditing their website, we understood that strong keywords and metadata would improve their website ranking. We also set out to paid ads to drive traffic to site with the goal of increasing their return on ad spend, while reducing the cost per ad.

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Our Approach

By segmenting Undone Beauty’s paid social campaigns into tiers based on the buyer’s journey and delivering unique creative tailored to each level, 1o8 was able to increase return on ad spend by 88% while reducing CPA by 44% over a 3 month period. One of the largest drivers in efficiency was attributed to 1o8’s unique access to Oracle Data Cloud audiences based on actual online and offline purchase data, which made up for nearly one-third of cold audience purchase acquisition.

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The Results

SEO traffic and sales are continuously improving in Q1 2020 as well. Below are the stats for Q1 2020 for SEO traffic.

  • % Organic Search (SEO) traffic: 14.84% (6.36% in the previous period)
  • Revenue (SEO): $51.9k (22.04% increased as compared to previous period)
  • Conversion Rate: 2.74% (15.76% increased as compared to previous period)
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88%

Return on ad spend

44%

Reduced CPA over a 3 month period

22.04%

Increased revenue (SEO)

44.14%

Increased traffic as compared to Q3 2019

62.83%

Increased traffic as compared to Q4 2018

Sewing Seeds for Increased Search volume with Tillable
Tillable came to us with a very specific problem: They sought to match landowners with useable property with aspiring farmers, but needed help finding and enlisting users signed on to the incredible platform they built to get the job done.

case study
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