Client Industry
Food & Beverage
Client Need
Revenue Growth
Services & Channels
Digital Marketing Strategy
eCommerce Conversion Optimization
Performance Marketing
Search Engine Optimization
Social Media Marketing

About Appaman

Appaman is inspired by, and named after, the childhood companion of founder and designer Harald Husum. While growing up in Norway, Husum befriended a corduroy ape named Appaman. Together they traveled the fields and fjords of their native land, sharing many fantastic adventures. Today, Appaman’s vibrant line of children’s clothing reflects the whimsical spirit of those youthful times and celebrates the unbreakable bond between a boy and his ape.

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The Opportunity

Appaman and 1o8 worked together to audit their existing web presence, improve their website’s performance, and drive more traffic to the site to encourage an uptick in e-commerce sales.

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Our Approach

SEO traffic and sales were improved significantly in Q4 2019 as compared to Q3 2019 and Q4 2018. Below are the stats for Q4 2019 for SEO traffic.

  • Organic Search (SEO) traffic: 29,786 Sessions
  • 44.14% increased as compared to Q3 2019
  • 28.44% increased as compared to Q4 2018
  • Revenue (SEO): $229.44k
  • 52.35% increased as compared to Q3 2019
  • 62.83% increased as compared to Q4 2018
  • Conversion Rate: 4.03%
  • 24.82% increased as compared to Q3 2019
  • 34.05% increased as compared to Q4 2018
  • % Organic Search (SEO) traffic: 15.91%
  • 52.35% increased as compared to Q3 2019
  • Organic Search (SEO) traffic: 29,786 Sessions
  • 62.83% increased as compared to Q4 2018
  • 44.14% increased as compared to Q3 2019
  • Conversion Rate: 4.03%
  • 28.44% increased as compared to Q4 2018
  • 24.82% increased as compared to Q3 2019
  • Revenue (SEO): $229.44k
  • 34.05% increased as compared to Q4 2018
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The Results

SEO traffic and sales are continuously improving in Q1 2020 as well. Below are the stats for Q1 2020 for SEO traffic.

  • % Organic Search (SEO) traffic: 14.84% (6.36% in the previous period)
  • Revenue (SEO): $51.9k (22.04% increased as compared to previous period)
  • Conversion Rate: 2.74% (15.76% increased as compared to previous period)
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14.84%

% Organic Search

$51.9K

Revenue (SEO)

22.04%

Increased revenue (SEO)

44.14%

Increased traffic as compared to Q3 2019

62.83%

Increased traffic as compared to Q4 2018

Scooting Our Way to Increased Sales with Glandex
Created by veterinarians to “Boot the Scoot”, Glandex®’s patented, unique formula improves pet health by supporting anal gland function, and improving digestion and immunity in pets.

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